發現澎湖/原味的浪漫夏~波蜜果菜汁把菊島的美穿起來


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From PHSea

【東森新聞報 消費中心/綜合報導】

  夏天是屬於澎湖(新聞、網站)的,為了多方行銷菊島的美,澎湖縣長王乾發特別以雄厚的人脈,獲得知名健康飲品波蜜企業的支持,由王縣長親自代言澎湖的立體廣告,5月6日起,躍上波蜜果菜汁的包裝版面上。


  透過波蜜果菜汁每個月超過百萬包的銷售量,要在今年的夏天,全力擴散澎湖的原味美景。


  對於波蜜企業集團總裁陳忠義的支持,王乾發縣長表示肯定與感謝,並希望各界一起來,結合各種管道,將澎湖之美銷出去。


  以健康形象在台灣經營超過三十年的波蜜企業,在總裁陳忠義的領導下,近年來對於重視關懷地方、回饋大眾,更是不餘遺力。


  而地方特色旅遊(新聞、網站、商品)和波蜜的合作,相互拉抬優質形象,也成為近年的大熱門。


  澎湖縣政府指出,由於陳忠義與澎湖在地的澎聯社董事長鄭坤作有超過卅年的情誼,也與王縣長私交甚篤,相當認同王縣長打造澎湖成為「快樂島嶼、美滿家園」的理念,正與該公司「關懷健康、享受自然」宗旨相同,而王縣長注重「關懷、人本、務實」的特質,正是該公司追求「誠實、真實、踏實」的經營理念,因而免費贊助,釋出波蜜果菜汁上的版面,藉由王縣長的親自代言,歡迎遊客造訪澎湖,包裝一上架已獲熱烈好評。


  波蜜公司協理王澤琨表示,該公司不以營利唯一目標,近年來,更積極投入地方,協助地方發展,在鄭董事長的推介,加上肯定王縣長的施政理念下,未來也將繼續全力支持澎湖。


  未來計畫免費將澎湖觀光活動,秀在產品包裝上,在全國超商展示,透過產品的行銷管道,協助行銷澎湖,宣導效果驚人,一定能讓全台更多人、更認識澎湖。


  對於波蜜企業對於澎湖的關照和關注,王乾發表示感謝與歡迎,同時也希望藉由這次和波蜜公司的合作,鼓勵更多人一起來、透過各種管道,將澎湖行銷出去,吸引更多遊客來澎觀光。

資料來源:連結點