TopicTour:澎縣想扮情人島重金打造花火節20010727


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澎縣想扮情人島重金打造花火節20010727 moved to TopicTour:澎縣想扮情人島重金打造花火節20010727

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[中國時報] 2001/07/27

澎縣想扮情人島重金打造花火節


【吳敏菁/澎湖報導】

  澎縣府觀光局為促銷觀光,編列兩百三十萬元,吸引定八月二十五日、七夕情人節當天,在觀音亭海濱,委託辦理「二○○一夏日花火音樂節」,成效受關注。

  縣府觀光局表示,為打響澎湖夏天風情知名度,構思於七夕情人節當天,以煙花、音樂和海韻濤聲環繞中,從瑰麗夕照到燦爛星光,醞釀浪漫過節氣氛,向全國遊客招手,營造澎湖情人島的印象,希望傳續成為澎湖的新傳統。

  指出,該活動預算為兩百三十萬元,目前已有七家公司領標,將由縣府聘任的七位委員評選,主要要求辦理工作內容,包括各媒體之宣導運用、活動場地設計、活動期間之維修及活動後清理復原。

  吳敏菁╱特稿

  一個晚上的活動,即將耗擲兩百餘萬元,可達成的觀光宣傳成效,頗受關注,澎縣府說明,花費之高的重點,在於安排全國電視實況轉播,欲達到對外宣傳效果。

  而這樣個觀光推銷模式,在澎湖,並不是第一遭,今年在中正路舉辦跨年晚會,亦為搶登全國電視媒體,同樣也耗用兩百餘萬元,請藝人、買頻道,卻頗受民眾批評:「庸俗作秀,無法凸顯澎湖特殊特色,根本不能喚起觀眾不一樣感覺,徒耗公帑。」

  同樣,這次將達成什麼樣的效果呢?既專為情人節量身打造的活動,那麼澎湖吸引情侶們迢迢渡海而來的,是愛輕踩沙灘,寧靜浪漫氣氛中依偎聽濤,亦或是捲入日日電視滲透的歌聲、千篇一律的臉龐之中,繼續如平常在電視機面前,充當觀眾,增加的部份,可能是也聽聽地方官員輪番上台高歌、談談澎湖的願景,看看煙花。

  澎湖要招徠觀光客,要拓展觀光,引以為傲的特色在哪裡?這是需要去自我深化的去開發、挖掘,甚至創造的。

  沒錯,影像的呈現,可以喚起最直接的感覺,或許委請拍拍有意思的電視廣告,也是一個好方法。

  還有,若是邀請甚有名氣的歌星,來澎湖沙灘開演唱會,就如當年陳昇在白沙海園一樣,確實也吸引驚人的人潮,相當成功。或許陳昇的形象,音樂的感覺與海灘上星光現場演唱,喚起了令人相當搭調的一新感受。

  但是,若是不具強烈主題的邀請普通藝人主持、歌唱,安排觀光客,團團環繞舞臺邊,充當觀眾的表演活動,在這之中,可以彰顯澎湖什麼特色呢?在台灣各地,電視上,難道看得不夠多嗎?活動當天,情侶攜手來澎湖的吸引力在哪裡?轉播電視畫面呈現的效果又是什麼?值得事先探究、分析。畢竟,又不是沒有前車之鑑。