美食店家暨飯店與民宿業者加入2009第二屆菊島哥倫布--澎湖金食在之辦法


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        「2009第二屆菊島哥倫布」

         澎湖金食在、海島筷樂行

    餐飲、美食特產商家暨飯店、民宿業者加入行銷方式

  • 活動聯絡人:相關活動疑問除可電洽澎湖縣政府旅遊局詢問,並可至沿著菊島旅行網站討論區提問
    • 1 澎湖縣政府旅遊局 林麗卿 06-9274400轉566
    • 2 沿著菊島旅行網站討論區 https://www.phsea.com.tw
    • 3 電子詢問信箱:forsea0617@yahoo.com.tw(一筆站長)
  • 附註:活動隨時更新公告,即日起接受商家參與各項活動之報名,額滿為止!


預定辦理時間活動項目內容餐飲、美食特產商家加入行銷方式飯店、民宿業者加入行銷方式
2008年12月至1月31日澎湖"金食在"美食商家有獎徵選公開徵選100家以上澎湖美食商家,並授與”金食在”品牌認證及搭配美食哥倫布系列活動行銷(請參考徵選簡章)1開放一般民眾投稿推薦

2縣內個別餐飲美食抑或特產美食商家可自行投稿自我推薦

有提供餐食服務給一般民眾消費或住宿房客可享用者,可投稿自我推薦飯店、民宿內之特色餐廳抑或特色餐食服務
2009年4月起五鄉一市美食PK賽有獎票選1邀集鄉市公所遴選五鄉一市美食特產代表

2五鄉一市美食吉祥物發表

3網路與實體人氣有獎票選

同右推廣住宿客人可上網投票或於定點以機票、船票之票根參與有獎票選,並可當場兌換好禮
2009年3月起至8月31日澎湖金食在美食旅遊秘徑發表入選2009澎湖金食在商家將編輯入美食旅行路線,發表介紹給國人1活動海報張貼

2金食在入選商家懸掛”澎湖金食在”認證招牌

3歡喜有禮迎遊客

1活動海報張貼

2金食在入選商家懸掛”澎湖金食在”認證招牌

3推薦美食旅遊路線於住宿遊客

2009年5月起至8月31日街頭大廚師1於5月至8月每週5、6傍晚至晚間在馬公封街辦理澎湖地方美食擂臺免費吃

2街頭藝人表演

3五鄉一市美食特產吉祥物表演

1商家可排班自動認養街頭大廚師

2認養者每日補助材料費3000至5000不等,現場料理限量商家料理免費招待遊客

3現場可同時販售商家商品

4現場可自由發揮行銷商家品牌

5每日開放上限3家

同左
2009年5月起至宣導品贈送完畢金食在六星彩"金食在"店家蓋章連線送好禮1入選金食在店家可獲得美食章一枚,協助有消費之顧客蓋章

2蒐集各大美食路線各一枚美食章可兌換精緻宣導品

同左
2009年4月起美食哥倫布-菊島筷樂行好食手冊免費索取印製5萬份美食導覽手冊,含美食秘徑地圖、金食在商家介紹、各商家折價券、各商家搭配美食哥倫布推出之美食專案優惠等1請商家提供美食商品折價之服務,印入手冊

2請商家提供美食哥倫布搭配之美食專案印入手冊

3凡提供以上消費優惠者將編輯入美食旅遊地圖暨美食手冊以達廣告推廣效果

4相關商家資訊並將刊登於活動官網、沿著菊島旅行網站首頁,加強曝光!

同左
2009年4月25/26/27澎湖金食在--馬公瘋夜市嘉年華1馬公市區封街辦理連續三日夜市

2開放120個攤位供入選金食在商家及其他美食商家認養

3同時辦理2009澎湖花火節試放表演

1入選金食在商家者可優先認養免費攤位

2其他美食商家暨有提供美食服務之飯店民宿可第二批登記認養 3攤位免費提供硬體,商家可於攤位內自我行銷並販售商品

同左