Spots:西衛麵線的名氣造就了西衛麵線社區的有趣景象


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Revision as of 10:38, 26 April 2006; view current revision
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西衛麵線馳名 家家戶戶曬麵線/澎湖時報[2006/04/26]


  連日來天氣轉好,澎湖手工麵線製造重鎮馬公西衛里,又可見到家家戶戶麵線曝曬的美景,由於西衛麵線口感佳遠近馳名,近年來已由初期二家,發展成數十家業者製造,但可惜缺乏商業包裝,無法帶動週邊商業利益發展。


  澎湖由於降雨量少於蒸發量,極適合發展手工麵線事業,位於馬公市區的西衛里,就是澎湖手工麵線的大本營,天氣晴朗之際,里內望眼過去,一條條麵線形成的瀑布奇景,成為當地的特色,同時也開啟澎湖手工麵線王國的美譽,在市場上佔有一席之地,許多識貨的觀光客,都會專程前往購買。   

  雖然澎湖佔氣候之便,手工麵線口感佳,同時嚼勁也較機器麵線為好,加上鮮魚、螃蟹煮湯更是風味無窮,但長期以來澎湖手工麵線的聲名,卻遠不如金門麵線,相較於兩者的差異,就在於商業包裝行銷的手法,也讓澎湖麵線始終停留在自產自銷的階段,無法廣泛打開國內銷售市場通路。


  反觀另一外島金門,不僅有大型麵線展銷場,同時也配合麵線研發多樣提味產品,將麵線銷售專業化,並帶動其他週邊產品的開放,澎湖雖然觀光開發歷史早於金馬地區,但在觀光商品的研發及商業包裝上,卻遠遠不如金門,也難怪觀光客快速流失,回籠率不佳,值得有關單位正視此一問題。