PHSeaFood:西衛麵線輔導 進入第二階段20080612
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西衛麵線輔導 進入第二階段
(記者洪詩婷報導)為擴大推廣澎湖手工麵線,縣政府積極爭取近六百萬元的補助金,辦理了為期二年的西衛麵線產業輔導計畫,將其分成四階段執行,藉由輔導及創意思考,改善產品整體形象,將具有歷史性、獨特性的產業,結合在地特色與資源,進而整合出具價值性的產品,最後將傳統產品經過包裝設計,完成品質一流,符合現代化的競爭產業。
四周環海的離島,地勢低平,海峽風烈,東北季風挾帶著鹽分加上充足的日照,才可造就這獨具傳統風味的手工麵線。手工麵線的製作十分艱辛,大部份的人皆不願意投入這個行業,因此麵線市場也逐漸萎縮,縣政府意識到這點,於是辦理此計劃,將傳統產業藉由觀光來相互結合,把產品外觀包裝帶往精緻化的路線。舉辦至今已邁入第二階段,朝向生產、展示與經營管理方面的輔導,第一階段所徵選出來的七家麵線業者皆採用純手工製造,堅持帶給顧客最正統、天然的味道。業者們時常開會討論,針對細部狀況提出問題,並加以改善,為了營造出高品質的產品,他們凝聚出相當團結的意識,有一致性的共識就是努力做到最好。
七月底結束第二階段的計劃後,緊接著會朝向第三階段,網站設計建置、入口意象及導覽設施建置完成、成品印製完成、產品行銷通路創新與整合,並配合一系列觀光活動來行銷,也會藉由台灣的大型活動來進行推廣,相信將會為澎湖帶來更大的進步與發展。兩岸直航蓄勢待發,相信未來西衛麵線,將會成為澎湖當地的另一項特色文化。
記者:洪詩婷報導 / 2008/06/12 10:00:00
資料來源:澎湖時報2008/06/12