UsefulInfo:花火節效果現 旅遊局計畫明年續辦20080612
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花火節效果現 旅遊局計畫明年續辦
(記者蘇文章報導)辦了6個年頭的澎湖海上花火節,因為規模逐年縮小,坊間大多認為今年的花火節可能是最後一年。縣府旅遊局為此強調,花火節具有相當的知名度,也是遊客選擇來澎湖旅遊的一個重要參考指標,旅遊局明年度還是會推出這項活動。
花火節是澎湖年度最具全國知名度的大型觀光活動,不過活動名稱由最早的澎湖國際海上花火節一路變成澎湖海上花火節,施放場次也一路縮減到今年的9場,除了開閉幕式之外,其餘場次的表演團體也越來越地方化、學生化,使得坊間一直有個說法:今年的花火節可能是最後一年?
旅遊局長洪棟霖說,花火節辦了6個年頭,已經是一個不太需要敲鑼打鼓宣傳的知名活動,在宣傳上不複雜,一項觀光活動能做到這樣的程度,很不容易,說要放棄很可惜。
至於有沒有吸引遊客的效果?有人認為花火節期間來澎湖的遊客是早安排好假期,不是專程為了欣賞花火而來。洪棟霖說,到目前為止並沒有一套專門設計的問卷調查或計算公式,可以算出有多少遊客專程為花火節而來,以澎湖國家風景區管理處的計算模式,去年5月來澎遊客達64,100人,今年5月有75,994人,增加1萬2千人左右。
他不敢說多出來的1萬多人全是為了花火節專程而來,但花火節的辦理,確實也是遊客選擇來澎湖的一項重要參考指標,花火節期間在澎湖的遊客,一定會安排現場欣賞的行程,證明花火節起碼有平衡淡旺季遊客數落差大的問題,等於透過花火節讓旺季提前展開。
若花火節能夠受到遊客歡迎,甚至成為遊客到澎湖時的一項參考因素,他認為這就有相當的效果,且不論遊客的喜好度,花火節的舉辦,在地人也很喜歡。
洪棟霖表示,有了6年的經驗,花火節的舉辦,經費可以控制在250萬至300萬之間,一項可以讓遊客當成旅遊選擇參考的活動,舉辦經費又是地方政府可以自行負擔的,他覺得有繼續舉辦的必要,旅遊局明年度還是會繼續推動。
但在內容方面,洪棟霖認為可以再調整,受到年度預算審議的時間,預算通過了,距離舉辦的時間也快到,所以準備期會比較匆促,他是希望若各界有共識,能夠把準備期延長,以花火為主體,讓活動內容更周延精彩,相信明年度的花火節會讓人耳目一新,也能夠創造比今年更好的口碑與效果,自然就不會有人擔心明年還有沒有花火節的問題了。
記者:蘇文章報導 / 2008/06/12 12:00:00
資料來源:澎湖時報2008/06/12