PHSeaFood:麵麵相聚 手工麵線新的未來20080612
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麵麵相聚 手工麵線新的未來
（記者洪詩婷報導）為提高當地的產業競爭力，縣政府今年起積極開創代表西衛手工麵線的招牌。始於９６年５月的西衛麵線產業輔導計劃，運用在地資源，將澎湖特色產品─手工麵線的優勢表現的淋漓盡致，可謂是開創了澎湖另一項新商機。
馬公市西衛里的傳統手工麵線頗負盛名，至今已超過百年歷史，白色手工麵線一直深受喜愛，但隨著產業不斷的提升，傳統產業經營模式也受到極大的威脅，縣政府為了保護傳統產業免於淘汰的危機，因此舉辦了西衛麵線產業輔導計劃，積極輔導傳統產業轉型。計畫內容包括：徵選７家輔導業者，從店面招牌、產品包裝、禮盒、名片等設計，與地方產業結合的入口意象、導覽系統、產品認證機制，這些都有助於產業形象的提昇。邀請專家輔導業者有關技術、生產、製造與經營方面的加強，並安排業者觀摩具有創意性的廠商，幫助經營創意的提升。產品推廣方面，將優良產品印製於精美的行銷摺頁，製成後會寄發到相關部門、機場等，提供遊客取閱，讓民眾可更直接了解商品特色。積極規劃業者間交流的平台網站，並設計共同ＬＯＧＯ，藉以幫助產業行銷，提升遊客對產品的印象度。
藉由此計劃，將所有個體戶整合成一個大型手工麵線工廠，對於麵線產業的拓展又向前邁進了一大步，未來還將推動一系列澎湖麵線節的活動。建立品牌，展現地方人文特色與澎湖麵線文化，將麵線市場拓大營運，帶動更多觀光熱潮，為縣政府積極策劃的目的。
記者：洪詩婷報導 / 2008/06/12 10:00:00
資料來源:澎湖時報2008/06/12
