TopicTour:澎縣想扮情人島重金打造花火節20010727
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Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
Strict Standards: Non-static method MagicWord::get() should not be called statically, assuming $this from incompatible context in /var/www/html/mediawiki/includes/Parser.php on line 1952
From PHSea
[中國時報] 2001/07/27
澎縣想扮情人島重金打造花火節
【吳敏菁／澎湖報導】
澎縣府觀光局為促銷觀光，編列兩百三十萬元，吸引定八月二十五日、七夕情人節當天，在觀音亭海濱，委託辦理「二○○一夏日花火音樂節」，成效受關注。
縣府觀光局表示，為打響澎湖夏天風情知名度，構思於七夕情人節當天，以煙花、音樂和海韻濤聲環繞中，從瑰麗夕照到燦爛星光，醞釀浪漫過節氣氛，向全國遊客招手，營造澎湖情人島的印象，希望傳續成為澎湖的新傳統。
指出，該活動預算為兩百三十萬元，目前已有七家公司領標，將由縣府聘任的七位委員評選，主要要求辦理工作內容，包括各媒體之宣導運用、活動場地設計、活動期間之維修及活動後清理復原。
吳敏菁╱特稿
一個晚上的活動，即將耗擲兩百餘萬元，可達成的觀光宣傳成效，頗受關注，澎縣府說明，花費之高的重點，在於安排全國電視實況轉播，欲達到對外宣傳效果。
而這樣個觀光推銷模式，在澎湖，並不是第一遭，今年在中正路舉辦跨年晚會，亦為搶登全國電視媒體，同樣也耗用兩百餘萬元，請藝人、買頻道，卻頗受民眾批評：「庸俗作秀，無法凸顯澎湖特殊特色，根本不能喚起觀眾不一樣感覺，徒耗公帑。」
同樣，這次將達成什麼樣的效果呢？既專為情人節量身打造的活動，那麼澎湖吸引情侶們迢迢渡海而來的，是愛輕踩沙灘，寧靜浪漫氣氛中依偎聽濤，亦或是捲入日日電視滲透的歌聲、千篇一律的臉龐之中，繼續如平常在電視機面前，充當觀眾，增加的部份，可能是也聽聽地方官員輪番上台高歌、談談澎湖的願景，看看煙花。
澎湖要招徠觀光客，要拓展觀光，引以為傲的特色在哪裡？這是需要去自我深化的去開發、挖掘，甚至創造的。
沒錯，影像的呈現，可以喚起最直接的感覺，或許委請拍拍有意思的電視廣告，也是一個好方法。
還有，若是邀請甚有名氣的歌星，來澎湖沙灘開演唱會，就如當年陳昇在白沙海園一樣，確實也吸引驚人的人潮，相當成功。或許陳昇的形象，音樂的感覺與海灘上星光現場演唱，喚起了令人相當搭調的一新感受。
但是，若是不具強烈主題的邀請普通藝人主持、歌唱，安排觀光客，團團環繞舞臺邊，充當觀眾的表演活動，在這之中，可以彰顯澎湖什麼特色呢？在台灣各地，電視上，難道看得不夠多嗎？活動當天，情侶攜手來澎湖的吸引力在哪裡？轉播電視畫面呈現的效果又是什麼？值得事先探究、分析。畢竟，又不是沒有前車之鑑。
